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The Animal Hospital of Old Saybrook, or “AHOS,” was looking to simplify their logo for use in print and web media and to print on merchandise. The first logo designs here hold true to the essence of their original logo and are used in the postcard handout and tri-fold brochure. The alternate designs featuring just the name “AHOS” are used on merchandise for their simplicity and ability to be successful as a black and white image.
